In recent years, the problem of ” Isoyake,” or the dying off of seaweed beds along the coast, has become an issue, and it is believed that one of the causes is that marine organisms such as sea urchins have eaten all of the seaweed.

In order to stop the progression of isoyake, it is recommended that sea urchins be exterminated, but “skinny sea urchins” on the seafloor, where the seaweed beds have already died, are discarded because they are not productive and have no commercial value.

Kita-sanriku Factory has started an initiative called “Sea Urchin Regeneration and Cultivation,” which aims to transform skinny sea urchins into tasty sea urchin products instead of discarding them.

This initiative will not only lead to a solution to the problem of Isoyake, but will also lead to the creation of local industry.