Uoriki and Kita-Sanriku Factory Sign Business and Capital Alliance

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Uoriki and Kita-Sanriku Factory Sign Business and Capital Alliance

Uoriki, aiming to “convey Japan’s fish-eating culture,” and Kita-Sanriku Factory, with the mission to “enrich the world’s oceans,” strive to achieve sustainable fisheries.

Kita-Sanriku Factory Co., Ltd. (Headquarters: Hirono Town, Kunohe District, Iwate Prefecture; CEO: Yukinori Shitautsubo) has signed a business partnership and investment agreement with Uoriki Co., Ltd. (hereafter referred to as Uoriki).

Uoriki, one of Japan’s largest fresh fish retailers, aims to realize sustainable fisheries to preserve the world’s rich oceans and spread rich fish-eating culture worldwide. They also support efforts to address global environmental issues, such as seaweed bed restoration.

Through this business and capital alliance, we will further promote our domestic and international sea urchin regenerative aquaculture business. We will also collaborate on expanding sales channels by developing new markets in North America, Southeast Asia, and the Middle East, alongside domestic sales of sea urchin products and sustainably produced seafood.

Chairman Yamada of Uoriki stated, “due to the impact of global warming, the domestic supply of sea urchins has decreased while those from Russia have increased. In this context, Kita-Sanriku Factory’s regenerative aquaculture business is a groundbreaking initiative that contributes to the production and export expansion of Japanese seafood and prevents sea desertification. We believe it is important to support such initiatives that lead to improvement of the global environment, including blue carbon projects, not only for domestic sales and overseas exports.”

CEO Shitautsubo of Kita-Sanriku Factory commented, “while global demand is increasing, domestic production of sea urchins has significantly decreased. By increasing the production and distribution volume of domestic sea urchins without relying on overseas imports, we can meet the ever-growing global demand. Building a collaborative system with Uoriki Group, which has a strong global fresh fish retail network, will enable us to more actively promote our activities to enrich the oceans through sea urchins. We look forward to creating the future of the fisheries industry through this wonderful partnership.”

Efforts to Promote Sustainable Seafood

  • Why the Promotion of Sustainable Seafood is Necessary

Sustainable fisheries is essential to prevent the depletion of fish resources and maintain the balance of marine ecosystems. The impacts of global warming, overfishing, and illegal fishing endanger certain fish species and adversely affect the entire ecosystems. In recent years, due to poor catches of mackerel and bonito, Japan’s national fishing and aquaculture catch has fallen below 4 million tons for two consecutive years, hitting a record low.

To pass on Japan’s cultural resource of fish-eating culture to the next generation, we view the promotion of sustainable seafood as an urgent issue and are actively working on its promotion.

This video, provided by the Great Southern Reef Foundation in Australia, was screened at JAPAN UNI SUMMIT 2024 (details below). Kita-Sanriku Factory is promoting the launch of sea urchin regenerative aquaculture and seaweed bed restoration projects both domestically and internationally, including in Australia, where the sea desertification problem caused by sea urchins is progressing.

  • Previous Efforts Between the Two Companies

In overseas distribution, Kita-Sanriku Factory and Uoriki have already established a business flow with a major American supermarket that sources seafood from fisheries and aquaculture facilities compliant with the Global Sustainable Seafood Initiative (GSSI) standards, minimizing environmental impact. Domestically, we sell “Four-Year old Sea Urchin from the Uni Ranch ®︎ in Hirono” harvested sustainably and “HAGUKUMU-UNI®︎” nurtured through regenerative aquaculture. In the future, we will continue to supply sustainable seafood products, including those from Australia, both domestically and internationally.

Kita-Sanriku Factory’s Efforts to “Enrich the Oceans”

We have obtained patents for our sea urchin regenerative aquaculture system, which involves recycling discarded sea urchins and improving their quality to product level. In collaboration with research institutions and businesses, including Hokkaido University, we have established methods for making sea urchins delicious through the development of feed, cages for nurturing, and techniques for regenerating sea urchins into high-quality, valuable seafood.By placing “skinny” sea urchins from barren sea areas into cages and feeding them our developed feed, this regenerative aquaculture can make them high-*value products within two months.

Sea Urchin Regenerative Aquaculture Technology
HAGUKUMU-UNI®︎

While promoting the establishment of sea urchin regenerative aquaculture technology that will lead to seaweed bed restoration, we hold the “JAPAN UNI SUMMIT” annually where we consider the future of the world’s oceans through sea urchins. We aim to realize our mission with various stakeholders both domestically and internationally.

JAPAN UNI SUMMIT2024
(※Details:https://prtimes.jp/main/action.php?run=html&page=releasedetail&company_id=87600&release_id=19&owner=1)

Kita-Sanriku Factory Inc. is a leading company developing high-quality sea urchin brands in the town of Hirono, Iwate Prefecture, home to the world’s only ‘Uni Ranch®︎’. With the mission of ‘Enriching the world’s oceans from Kita-Sanriku’, the company is leveraging its expertise in growing high-quality sea urchins to connect with the world through its new ‘sea urchin regenerative aquaculture system’ technology and promote initiatives to create a sustainable future for the fisheries industry. 2023 saw the establishment of an Australian subsidiary, with operations both in Japan and abroad.

  • Company name: Kita-Sanriku Factory Inc.
  • Affiliated organizations: Hironoya Corporation / KSF Australia Pty Ltd / Tasmania Blue Seafood Pty Ltd / General Incorporated Association moova
  • Location: 133-1, Taneichi-dai 22chiwari, Ono-cho, Kudo-gun, Iwate Prefecture
  • Established: 1 October 2018
  • Representative: Representative Director, Yukinori Shitautsubo
  • Business activities: production, processing and sales of processed agricultural, forestry and fishery products, planning and management of the development of vertical diversification (primary production + manufacturing + service), technological development related to the fishery industry.
  • Website:https://kitasanrikufactory.co.jp/en/

Event Report: Considering the Future of the Global Fisheries Industry through “Sea Urchins” at JAPAN UNI SUMMIT 2024 | UNIversal Actions that will Enrich the Ocean


2024年7月25日 10時29分1

JAPAN UNI SUMMIT2024

The JAPAN UNI SUMMIT 2024, held on July 19, 2024, at Riviera Zushi Marina, was convened to explore the future of the global fisheries industry with a focus on sea urchins.This Summit was organised by Kita-Sanriku Factory Inc. (based in Hirono Town, Kunohe District, Iwate Prefecture, CEO Yukinori Shitautsubo) and the General Incorporated Association moova (also based in Hirono Town, Chair, Mikiko Makashita). The former, whose mission is “enriching the world’s oceans from Kita-Sanriku”, are integrating philosophical principles with practical applications in the processing, production and sale of marine products. These endeavours are bridging the divide between philosophy and practice, providing valuable, restorative, ecosystem services that will help drive further development towards a more sustainable fishing industry.

【Event Overview】
Venue: Riviera Zushi Marina
Date: July 19, 2024 (Friday)
Official Website: https://unisummit.jp/ (Japanese only)
Organizers: General Incorporated Association moova, North Sanriku Factory Inc.
Sponsors: The Nippon Foundation
Supporters: Oisix ra daichi Inc., Uoriki Co., Ltd., Richey FISHING, Hokkaido University, Institute for Marine and Antarctic Studies University of Tasmania, Deakin Marine Research and Innovation Centre.

■About JAPAN UNI SUMMIT

This summit was about the future of the world’s oceans looked through sea urchins.
About 30 years ago, Japan’s fisheries industry was rich in natural kelp and seaweed.
However, domestic production of sea urchin has declined significantly over the past few years, and the size of sea urchin roe has become smaller from ‘iso-yake’ throughout the country.
Iso-yake, also known as ocean desertification, is a phenomenon in which increases seaweed disappearance, and is considered to be enhanced by the increased winter activity of sea urchins as sea water temperatures rise due to global warming, which in turn feeds on seaweed, uprooting it from the buds.
In Australia, giant kelp forests, a type of seaweed, are said to have disappeared by more than 95% compared to a few decades ago, and this is a UNIversal Agenda (global agenda) that the world faces.
We are engaged in ‘sea urchin regenerative aquaculture’ aiming to convert ‘zombie’ sea urchins to tasty sea urchins rather than discarding them because of a lack of feed due to ‘iso-yake’, along with seaweed bed restoration. We feel a great sense of urgency to approach the issue from a variety of perspectives and with various methods.
In order to accelerate sea urchin regenerative aquaculture, and to promote the creation of blue carbon in Japan and globally, the summit was a place to think about UNIversal Action and methods that ‘enrich the future of the world’s oceans’, with key stakeholders who are demonstrating leadership in various fields.

■Programme (titles omitted, in alphabetical order)

12:45 Greetings
Mr Masahiro Komura, Parliamentary Vice-Minister for Foreign Affairs, Member of the House of Representatives  
Prior to the opening, Mr Komura offered his best wishes for the success of the JAPAN UNI SUMMIT and congratulated the participants.
12:50 OPENING
Mr Yukinori Shitautsubo, CEO, KSF Australia / Kita-Sanriku Factory Inc.
Mr Kohei Tamura, CSO & Executive Officer, KSF Australia / Kita-Sanriku Factory Inc.

On behalf of Kita-Sanriku Factory, Mr Shitautsubo spoke about the background to his determination to change the world’s oceans and the fisheries industry, and his expectations for each participant’s commitment to ‘UNIversal Action’ to ‘enrich the oceans’ at this SUMMIT.

13:10 A global perspective on the state of the oceans.
Dr Masayuki Tatsumi Sea Forest /Head of Research and Development

The presentation included sharing the critical situation in Tasmanian waters, where global warming and increasing numbers of sea urchins are having a major impact on the ecosystem, and efforts in Australia to restore seaweed beds through sea urchin harvesting and data management.

13:30 Panel discussion ‘What we can do to protect our rich oceans’

Panelists:

  • Mr Kundo Koyama, Broadcast Writer, Vice President of Kyoto University of Arts, President, Orange and Partners Co. Producer for Signature Pavillion at Osaka/Kansai Expo
  • Ms Hanako Watanabe, Senior Managing Director, Riviera Resort Co., Ltd.,  Representative Director, Specified Nonprofit Corporation Riviera Future Creation Project, Representative Director, General Incorporated Association Blue Carbon Belt Riviera Institute
  • Ms Rika Sueyoshi, Representative Director, General Incorporated Association Ethical Association of Japan
  • Ms Mikiko Makka, Vice President and COO, Kita-Sanriku Factory Inc., Representative Director, General Incorporated Association moova

Moderator:

  • Mr Daiju Takahashi, Senior Executive Director, General Incorporated Association Higashi-no Shoku-no Kai Association, Representative, General Incorporated Association NoMA Lab

From their respective perspectives, the discussion revolved around the theme of what can be done to protect our rich oceans. Mr Koyama introduced a marketing method that uses the power of words to change perceptions. Ms Watanabe introduced circular agriculture, seaweed bed restoration and promotion of blue carbon in the Shonan area. Lastly, Ms Sueyoshi presented new perspectives on changing attitudes in the course of spreading awareness among consumers.

13:30 Pitches by Friends of the Sea

Speakers: 

  • Mr Hisanori Tayama, Representative Director, General Incorporated Association Marine Habitat
  • Mr Fuga Shibuya, Chief of Aquaculture Business Department, Kita-Sanriku  Factory Inc. 
  • Mr Sotaro Usui, President, Usufuku Honten Co., Ltd. 
  • Ms Hinata Sakurai, Director, NPO Shonan Shizen Gakko (Shonan Nature School)/Outdoor System Ltd. 
  • Mr Ichiro Higuchi, Project Assistant Professor, Division of Marine Applied Life Science, Hokkaido University  
  • Mr Hiroaki Suzuki, King of Caviar Kingdom 

Facilitator:

  • Yuki Tsuda, President, Fisherman Japan Marketing

The speakers, who are engaged in activities to ‘enrich the oceans’, gave presentations on how they came to consider the challenges of the oceans as their own, introduced the projects they are currently working on and presented their respective UNIversal Actions.

17:00 Actions Announcements「Universal Commitment」

Facilitator:

  • Mr Kohei Takashima, President and CEO, Oisix La Daichi Inc.
  • Mr Yukinori Shitautsubo, President and CEO, Kita-Sanriku Factory Inc./KSF Australia

After deepening discussions on the themes of technology development, resource management, logistics & supply chain, branding, finance and global cooperation, participants presented their UNIversal Actions.

18:00 Dinner
「Table For Sustainability〜Kita-Sanriku Aquagastronomy〜」

Greetings:

  • Ms Elizabeth Cox, Minister (Commercial), Australian Embassy in Tokyo
  • Mr Atsushi Kakunan, President, Sasakawa Peace Memorial Foundation

Facilitator:

  • Mr Kenichi Watanabe, Producer, Table for Sustainability; Director, CJPF, Cabinet Office; Value Designer, XPJP

With a dinner featuring sea urchins from the Uni Ranch®︎, a unique system in the town of Hirono, scallops from Tasmania and ingredients from the Shonan area, the importance of protecting marine resources was highlighted through a delicious experience.

‘UNIversal Action’ was prepared by all participants, declaring actions to enrich the oceans

参加者によるコミットメント

Kita-Sanriku Factory Inc. is a leading company developing high-quality sea urchin brands in the town of Hirono, Iwate Prefecture, home to the world’s only ‘Uni Ranch®︎’. With the mission of ‘Enriching the world’s oceans from Kita-Sanriku’, the company is leveraging its expertise in growing high-quality sea urchins to connect with the world through its new ‘sea urchin regenerative aquaculture system’ technology and promote initiatives to create a sustainable future for the fisheries industry. 2023 saw the establishment of an Australian subsidiary, with operations both in Japan and abroad.

Company name: Kita-Sanriku Factory Inc.
Affiliated organizations: Hironoya Corporation / KSF Australia Pty Ltd / Tasmania Blue Seafood Pty Ltd / General Incorporated Association moova
Location: 133-1, Taneichi-dai 22chiwari, Ono-cho, Kudo-gun, Iwate Prefecture
Established: 1 October 2018
Representative: Representative Director, Yukinori Shitautsubo
Business activities: production, processing and sales of processed agricultural, forestry and fishery products, planning and management of the development of vertical diversification (primary production + manufacturing + service), technological development related to the fishery industry.
U R L :https://kitasanrikufactory.co.jp/en/

The phenomenon of ‘isoyake’ – marine desertification’ – is becoming an issue in Japan and around the world. We, who are based in a region where the main industry is fisheries, have a growing sense of crisis about this situation and established the general incorporated association moova in December 2022 in order to take actions to protect the limited resources of the sea and to connect them to the future. We are currently focusing on activities to restore seaweed beds, and in the future we will strive for a wide range of activities to maintain and develop the fishing industry, such as marine education and regional development in farming and mountainous fishing villages.
Organisation: moova
Location: 15-29, Dai-1chiwari 15, Yokono-cho, Kudo-gun, Iwate Prefecture, Japan
Establishment: 28 December 2022
Representative: Representative Director: Mikiko Mashimo
Activities: Marine environment conservation (seaweed bed restoration activities), marine education/industrial education, career education support , agricultural, mountain and fishing village community development
U R L :https://kitasanrikufactory.co.jp/moova